Wednesday April 16, 2014
Twitter announced this week it has agreed to buy one of its data partners, a social media monitoring company called Gnip, which sells data about social media activity to businesses.
In announcing the deal, Twitter vice president Jana Messerschmidt wrote that "Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners."
Gnip collects and redistributes data from a variety of social networks besides Twitter, including YouTube, Facebook, Instagram, Tumblr, WordPress, Foursquare, Flickr and others.
In its blog post explaining the sale, Gnip said it has distributed more than 2.3 trillion tweets to customers during its four-year partnership with Twitter.
Tuesday April 15, 2014
Highlights of social media news during the past week:
1. Pin It: Publishers on four additional platforms can now offer Pinterest Pin-it buttons so their site visitors can more easily grab images and post them to the image-sharing site. Those platforms are WordPress.org, Blogger, Tumblr and Wix.
2. Facebook's Messenger Hand Off: Facebook is discontinuing support for the messaging feature built into its standard mobile app, in an effort to encourage people to download its standalone Messenger app.
3. Tweeting Not That Popular: New data suggests fewer Twitter users actually write and send tweets than you may have thought. The full news wrap is here.
Sunday April 13, 2014
Twitter announced an all-new look for its profile pages this week, with bigger images and fonts, new filters to sort tweets and a few nifty touches such as the ability to "pin" a tweet to the top of your timeline.
The First Lady's profile shows the new Twitter layout
The new profiles are more visually appealing and will roll out gradually to users. The layout changes appear to be aimed at making Twitter's complicated messaging service more attractive to novice users, as well as to give people more reasons to use the profile pages by making the more dynamic. (They also come just a couple of weeks after changes Twitter made to allow more photos
to be easily embedded in tweets.)
Here's what you need to know about the new layout, file size and picture dimensions for content on Twitter's updated profile pages.
Thursday April 10, 2014
Facebook opened fire on spam in its news feeds today, vowing to reduce the volume of unwanted content that it shows by targeting three types of posts that are commonly made by businesses on their Facebook pages.
Link bait (courtesy of Facebook)
First, Facebook said it will give less attention to posts that beg for attention by asking people directly to click the like button, submit a comment or share the posts.
Second, the network said it would demote duplicate content--photos and videos that have posted repeatedly or recirculated.
Third on Facebook's new anti-spam list are deceptive links, ones that tease with a promise of one thing and then deliver something else after users click.
On its blog, Facebook made the announcement and said the goal was " to reduce stories that people frequently tell us are spammy and that they don't want to see." All three of these types of posts are associated with low-quality content, the network said, and therefore will be shown less frequently in news feeds in the future.
Learn more about these common mistakes businesses make on Facebook.