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LinkedIn, SlideShare On the Go

Friday April 18, 2014

LinkedIn is on the move, beefing up its links to mobile users. The company announced today it has crossed the 300-million-registered-users milestone, up from 277 million at the beginning of this year.

In a blog post, LinkedIn's Deep Nishar said most of its users are outside the U.S., where the company has 100 million registered users.

"We know mobile is critical," Nishar wrote. He predicted that mobile access will account for more than 50 percent of all traffic to LinkedIn later this year. "Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile," he added.

Also this week, LinkedIn announced the first mobile app for SlideShare, the presentation-sharing network it bought in 2012. SlideShare's mobile app, at least for now, is only available forthe Android platform. It focuses on discovering and viewing content, rather than creating or uploading presentations.

Facebook Promotes Offline Friendships

Thursday April 17, 2014

Facebook may be known for promoting online friendships, but now it's taking aim at offline connections through a new mobile feature called "Nearby Friends

Friends Nearby
Friends Nearby Alert

Announced today, Nearby Friends is a feature of its mobile app that notifies users when any of their Facebook friends are in close proximity.

The feature is turned off by default, so users have to activate it in order for it to work. And it will only work with those Facebook friends who also have turned on the feature.

It's no surprise that the feature was coming, because Facebook bought a location-based mobile app called Glancee in 2012 and has been working on the technology since then.

Facebook's Andrea Vaccari, in the blog announcement, stressed the fact that Nearby Friends is optional and that users can choose to share a general or specific location. If the users opts for a precise location, their friends will be able to see where they are on a map, making meetups easier.

The idea of letting people use their phones to see who's around them in real time has been the goal of many mobile apps launched in recent years. But other than the dating app Tinder and the older FourSquare, few have really caught on. It remains to be seen whether people will use Nearby Friends much - or even turn on the feature.

Twitter Snaps Up Gnip

Wednesday April 16, 2014

Twitter announced this week it has agreed to buy one of its data partners, a social media monitoring company called Gnip, which sells data about social media activity to businesses.

Gnip logo
Gnip logo

In announcing the deal, Twitter vice president Jana Messerschmidt wrote that "Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners."

Gnip collects and redistributes data from a variety of social networks besides Twitter, including YouTube, Facebook, Instagram, Tumblr, WordPress, Foursquare, Flickr and others.

In its blog post explaining the sale, Gnip said it has distributed more than 2.3 trillion tweets to customers during its four-year partnership with Twitter.

Social News Wrap: More Pin-It Buttons

Tuesday April 15, 2014

Highlights of social media news during the past week:

1. Pin It: Publishers on four additional platforms can now offer Pinterest Pin-it buttons so their site visitors can more easily grab images and post them to the image-sharing site. Those platforms are WordPress.org, Blogger, Tumblr and Wix.

2. Facebook's Messenger Hand Off: Facebook is discontinuing support for the messaging feature built into its standard mobile app, in an effort to encourage people to download its standalone Messenger app.

3. Tweeting Not That Popular: New data suggests fewer Twitter users actually write and send tweets than you may have thought. The full news wrap is here.

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