Killer Web Content by Gerry McGovern

Killer Web Content is a good read for those who want to learn what they need to do to create a great Web site, full of content, that people will love to read and want to come back to.

What is Web site content, and even more important, what makes good Web site content, the kind that your readers will come back to your Web site for again and again? That's what this book is all about.

• Why less is more and content is king, or not king.

• 6 things to always remember when creating content.

• When and why to blog, and when not to.

• Carewords, how to use them and why they're necessary.

• How headings and summaries can make or break you.

• Getting into search. Create content that shows up high in search results.

• Choosing words wisely.

• Organize your site, or die trying.

• Which content should you NOT put on your site.

Writing for the Web is different than writing for any other medium. It's been a struggle for those of us who write online for years. Finding the right combinations of words and the right writing styles to get people to read what you have to write online isn't easy.

Killer Web Content makes all this a cinch to understand. This book explains how to use your words to make people interested in what you have to say. You'll learn about organizing your Web site to make updating it easier. Using carewords, headings and summaries are an important part of finding your content in the tops of the search engines, you'll find out why and also how to use them effectively.

Blogging is not new, but it's important. For some Web sites and businesses, blogging could make or break you. Find out how you can use this tool to your advantage, and when you shouldn't use it at all.

If you have a Web site, and you want your readers to come back to your site again, then you should buy this book. If you have a business and you want your clients or customers to come to your Web site to get information, or to find out about products and services you offer, you should buy this book. If you have a blog that you want people to read, you should buy this book.

In Killer Web Content you'll learn how to create content that your Web site's readers will actually want to read. You'll also learn how to distinguish between killer content and content that should be thrown out.

If you have a business, you'll learn about killer content that can help your business grow. Finding out about content that is unnecessary and boring is important. This may be the content you should leave off your site. If you risk boring your customers and clients, they may not come back to your Web site anymore, hence you won't make as many online sales. If you use the right content, your online sales could skyrocket.

If you have a blog or a personal Web site that you want people to read, you need to learn how to create killer content. If your writing is boring, or you use the wrong words, you may lose readers. Then you'll just have another stagnant Web site floating around in cyber space.

Not for the advanced Web designer or for those of you who have been writing for the Web for many years and have the mechanics of Web writing down to a science. For those just starting out or those looking to advance their Web site or their business to the next level.

Absolutely! If you are a beginner to writing for the Web or are ready to try revamping your business or personal Web site, get a copy. When you read through it you'll find all sorts of useful information you can use to better your Web site.

If you have been reading "writing for the Web" books or online tutorial for years and already know how to write for the Web, you may want to skip this one. It's pretty basic. If you've been doing it for years already, and you've been successful with it, it may do very little for you.

Overall, this is a great book. Well written and well organized. It reinforces all the things I've been trying to teach on my own Web site about writing for the Web and getting found in search results.