Facebook is better known for finding old friends, playing games and connecting with people you know. There's another angle to Facebook though. Facebook can also be used to promote yourself. Whether you have a small business that you want to promote, are a band of some sort, are an artist, are a public figure, or an organization, you can use Facebook to promote yourself.
The cost to create a Facebook profile for your hobby or organization is free. Facebook also offers the option to create an ad, for a small fee, that will be displayed on Facebook. This will help promote you even more.
You have to have a personal Facebook profile first. Facebook is a place for people, so if you want to promote your hobby or organization, your professional Facebook profile will have to be connected to your personal Facebook profile.
This profile is different than creating a Facebook group. A Facebook group does not have a news feed on the page that you can add messages and comments to. It does however allow you to send a message to everyone in your group at once. You have to decide which is better for you.
How to Create My Profile
Creating your professional Facebook profile is easy, just log into Facebook and go to Facebook's create a page tool. Then decide which category your hobby or organization fits into and follow the directions to create your Facebook profile.
Once you have the Facebook profile for your hobby or organization all set up, you'll need to spend a little time adding content to it. Don't worry, this is easy. Add something to the Info tab of your Facebook profile. This will tell people what your hobby or organization is about and what you can do for them.
Advertise Your New Profile
Make sure you send the link to all your friends, fans and clients so they can all come to your Facebook profile and sign up. Then whenever you add a message to your Facebook profile page, they will all see your message from their Facebook page.
If you have a website for your hobby or organization, make sure to add links to your hobby or organization website to the messages that you add on your profile. This way people will come to your organization's website to learn more about it.
Facebook also offers paid advertising for your professional profile. This will place ads around Facebook to get your profile more exposure.