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Leslie Walker

Twitter Ramps Up Ad Automation

By February 24, 2013

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Twitter turbo-charged its still-fledgling advertising platform last week by announcing it is giving a select group of third-party software vendors access to its database for managing ad campaigns on Twitter.

The program is called the Twitter advertising API (advertising programming interface) and remains in its infancy. Already, though, it's seen as a move to make the messaging platform friendlier to advertisers.

Read more: Twitter Advertising API Overview.

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