Twitter needs to stop copying competitors and decide what it wants to be when it grows up.
At the rate Twitter is remaking itself in the image of other social media services, it risks losing its unique identity and becoming just another microblogging and social messaging service. You can really see the trend in the way it has mimicked Facebook's design and functionality in recent years.
This past week Twitter CEO Dick Costello went on the "Today" show to unveil Twitter's new profile pages, and lo and behold, it includes a big, wide horizontal image across the top just like Facebook Timeline. It's called a "Twitter header."
This month Twitter also rolled out an expansion of functionality inside its interactive, embeddable tweet box, which is gradually making the tweet box into a publishing box similar to Facebook's status update tools.
Since it's here to stay for at least a while, we all might as well get used to the new Twitter header images. Here's a tutorial on setting up your custom Twitter header.