I don't know about you, but when I get really old, the last thing I want is a social network named after French novelist Marcel Proust asking me a bunch of questions designed to create an online repository of my remembrances of things past.
©Proust.com home page
That's the idea behind Proust.com, a social network with a journaling service launched this week by IAC/Interactive Corp, owner of Match.com, Ask.com, and other online properties.
The site declares on its home page, "Proust.com is a place for families and close friends to share the stuff that really matters. Proust is a private place to capture our life stories, thoughts, and aspirations to spark meaningful conversations about who we are."
Media attention has been fairly superficial and doesn't much question who would want to use Proust or why:
- TheNextWeb called it a place to save your memories.
- Fast Company said the "real secret sauce" of Proust is the "various ways it enables users to tell their story."
- New York Post called it a "Facebook for the elderly-" as if the "elderly" weren't on Facebook with everyone else and needed their own, dumbed down hangout.
Facebook strikes me as being all about about real-time experiences, whereas Proust.com seems focused on times gone by. And the whole idea of a social network revolving around memories just seems kind of silly.
But what do you think?